Our Story

Made for people obsessed
with their dog.

We looked everywhere for tees that actually celebrated the personality of Indian dog owners and their breeds — the chaos, the loyalty, the drama. Everything felt cheap or generic. So we made our own.

2024 Founded
SHIFT &
SUPPLY
Labrador Golden Retriever Bulldog Dachshund German Shepherd Dog Wear Made For Dog Lovers Across India

Tees for every kind of dog obsessive in India.

🐕
The Lab Parent

Their Lab has eaten three TV remotes, half a chappal, and somehow their heart entirely. They wouldn't trade it. These shirts are for them.

🦮
The Golden Lover

They have 200 photos of their Golden on their phone and zero apologies about it. Their dog is their personality. We respect that completely.

🐶
The Bulldog Owner

Their Bulldog sleeps 18 hours a day, judges everyone silently, and somehow commands more respect than most people they know. Same energy, different species.

🌭
The Dachshund Obsessive

Big dog energy, tiny body, maximum drama. Dachshund owners know exactly what they signed up for and they love every chaotic minute of it.

🐺
The Shepherd Devotee

Their German Shepherd is loyal to a fault, slightly dramatic, and probably smarter than half the room. For owners who know they're not the real alpha.

🎁
The Gift Giver

You know someone whose entire personality is their dog. Birthday, Diwali, anniversary, or just because — we make the gift that actually lands.

🦴
The Dog Dresser

Bandanas, tees and sweaters — sized for actual dogs, not humans. For owners who want the whole household matching, not just themselves.

Every design passes
the same filter.

We don't make hundreds of designs. We make ones a real dog owner would actually wear in public. If it doesn't pass these three questions, it doesn't go on the store.

😂
Does it make a dog owner smile instantly? The humour, the reference, the vibe — it has to connect the moment you see it. If you have to explain it, it's not on the store.
🧺
Does the print hold up after washing? Our prints are built to last — colours that hold wash after wash without fading or peeling.
💰
Is the quality worth the price? Premium cotton, proper weight. Fulfilled and delivered across India in 3–5 days. No cheap blanks dressed up with a fancy graphic.

Questions, collabs,
or just want to talk dogs?

We're a small team and we actually read every message. Reach out — we'll get back to you within 24–48 hours.